Beyond Events - Establishing an Annual Giving Program

Give Back Better

June 23, 2022
Beyond Events - Establishing an Annual Giving Program
Beyond Events - Establishing an Annual Giving Program

For many Kids’ Chance organizations, events are a primary source for growing scholarship dollars. However, events are just one part of a comprehensive Annual Giving Campaign. Your Annual Giving Campaign is comprised of strategic development opportunities, helping you meet and exceed your fundraising goals each year. Many different efforts will add to its success, with each step of the campaign requiring donor interaction, solicitations, and stewardship. Kids’ Chance of America’s Development Director, Nichole Burke will outline how to establish and implement an Annual Giving Program that will expand fundraising opportunities, turn donors into partners, and increase outreach and awareness. She will also discuss the differences between acknowledgements and stewardship, while touching on how to use donor data to increase giving.